| Başlık | Reality Billboard |
| Haftanın | Y&R Israel |
| Kampanya | Reality Billboard - Yellow Pages |
| Reklamcı | Yellow Pages |
| Marka | Yellow Pages |
| İlk Yayınlanma Tarihi | 2010 / 9 |
| Sektör | Yellow Pages & Directories |
| felsefe | Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience. The 2 reality giants: · Eliraz Sadeh, winner of "The Big Brother" show · Natan Bashevkin, winner of "Survivor" will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard. Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces. |
| Sorun | How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world. |
| Medya Türü | Case Study |
| Post Prodüksiyon | Gravity |
| Yaratıcı Ajans Başkanı | Gideon Amichay |
| Yaratıcı Yönetmen | Tzur Golan |
| Yaratıcı Yönetmen | Yariv Twig |
| Sanat Yönetmeni | Gil Aviyam |
| Reklam Yazarı | Sharon Refael |
| Executive Client Director | Adam Polachek |
| Müşteri Süpervizörü | Aileen Tito |
| Müşteri Süpervizörü | Dikla Tzemach |
| Müşteri Temsilcisi | Daphna Tsror |
| Strateji Planlama | Yoni Lahav |
| Strateji Planlamacı | Zohar Reznik |
| Office Producers | Shira Robas |
| Fotoğrafçı | Menachem Reiss |
| İnteraktif Direktör | Guy Poreh |
| Yaratıcı Yönetmen | Sagi Blumberg |
| Yaratıcı Yönetmen | Roy Cohen |
| Yaratıcı Ekip | Tom Dolinger |
| Yaratıcı Ekip | Maayan Dar |
| Müşteri Temsilcisi | GAdi Margulian |
| Prodüksiyon Şirketi | P.O.V. |
| Event Production | Kuperman Productions |
| Content Development | Elad Kuperman |
| Content Development | Shabi Zeraia |
| Content Development | Asaf Forman |
| Event Producer | Liat Danzinger |
| Reklam Sorumlusu | Anat Gisin |
| Reklam Sorumlusu | Zeev Gruber |
| Yönetmen | Shahar Segal |