| Başlık | The last photo |
| Brief | We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”. |
| Haftanın | adam&eveDDB |
| Kampanya | The Last Photo |
| Reklamcı | Campaign Against Living Miserably (CALM) |
| Marka | CALM |
| İlk Yayınlanma Tarihi | 2022 / 6 |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | Suicidal doesn't always looks suicidal |
| hikaye | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Medya Türü | Case Study |
| Süre | |
| Ses | Wave Studios |
| Editing Şirketi | Final Cut |
| Renklendirme | Rascal |
| Yaratıcı Yönetmen | Mike Sutherland |
| Ses Mühendisi | Jeff Smith |
| Music Supervision | James Radford |
| Tasarımcı | Scott Silvey |
| Yaratıcı Ekip | Andy Clough |
| Yaratıcı Ekip | Richard McGrann |
| Yaratıcı Ajans Başkanı | Richard Brim |
| Prodüktör | Jack Bayley |
| Renkçi | James Bamford |
| Prodüktör | Ben Sharpe |
| Yaratıcı Yönetmen | Ant Nelson |
| Yönetmen | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Post Prodüksiyon | James Ireland |
| Editör | James Rosen |
| Assistant Producer | Jake Parker |
| Ses Prodüktörü | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Prodüksiyon Sorumlusu | Carmen De Witt |
| Ses Mühendisi | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Prodüksiyon Şirketi | Cain&Abel |
| Müzik | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
| Press Relations | Hope & Glory |