| Başlık | Get in the Game |
| Haftanın | Wieden + Kennedy |
| Kampanya | Get in the Game |
| Reklamcı | Electronic Arts Inc. |
| Marka | EA Sports |
| Posted | Kasım 2007 |
| Ürün | Family Play |
| Sektör | Video Games/Consoles |
| hikaye | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
| Sorun | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
| Medya Türü | Television |
| Süre | |
| Post Prodüksiyon | Joint Editorial House |
| Yaratıcı Yönetmen | Jose Cabaco |
| Yaratıcı Yönetmen | Jed Alger |
| Reklam Yazarı | Joe Staples |
| Sanat Yönetmeni | Sean Donnell |
| Müşteri Direktörü | Steve Barry |
| Müşteri Temsilcisi | Victoria Krueger |
| Ajans Prodüktörü | Endy Hedman |
| Yaratıcı Yönetmen | Jelly Helm |
| Yaratıcı Yönetmen | Steve Luker |
| Prodüktör | Ben Grylewicz |
| Ses Post Prodüksiyon | Eleven |