| Başlık | Moses |
| Haftanın | Pereira O'Dell |
| Kampanya | Never Run Out of Contacts |
| Reklamcı | 1-800-CONTACTS |
| Marka | 1-800-CONTACTS |
| İlk Yayınlanma Tarihi | 2016 / 1 |
| Sektör | Drugstores, Specialty Stores |
| Slogan | Never run out of contacts. |
| hikaye | Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts. |
| Medya Türü | Television & Cinema |
| Süre | |
| Daha fazla bilgi | http://www.1800contacts.com |
| Ses Tasarım Şirketi | 740 Sound Design & Mix |
| Grup Yaratıcı Direktörü | Jason Apaliski |
| Grup Yaratıcı Direktörü | Robert Lambrechts |
| Müzik Şirketi | Massive Music |
| Yaratıcı Yönetmen Ortağı | Katie Brinkworth |
| Grup Yaratıcı Direktörü | Brett Beaty |
| Broadcast Producer | Bill Spangler |
| Müşteri Direktörü | Ashley Brown |
| Reklam Yazarı | Simon Friedlander |
| Editing Şirketi | Cut and Run LA |
| Özel Efektler | Ntropic |
| Prodüksiyon Şirketi | Tool |