Başlık | Say Hello to Fresh |
Haftanın | DDB Guangzhou |
Kampanya | Say Hello to Fresh |
Reklamcı | Wm Wrigley Jr. Co. |
Marka | Eclipse Mints |
İlk Yayınlanma Tarihi | 2015 / 1 |
Sektör | Chocolate, Bars, Candies, Chewing-Gum |
Slogan | Say Hello to Fresh |
hikaye | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
Medya Türü | Television |
Süre | |
Market | China, Taiwan |
Prodüksiyon Şirketi | The Sweet Shop |
Yönetmen | Damien Shadforth |
Agency | DDB Sydney |
Regional Creative Director | Andy Fackrell |