| Başlık | Unlimited |
| Haftanın | Team Sprint |
| Kampanya | Unlimited |
| Reklamcı | Sprint Nextel Corporation |
| Marka | Sprint |
| İlk Yayınlanma Tarihi | 2012 / 3 |
| Sektör | Mobile Telephones & tablets |
| Slogan | Unlimited |
| hikaye | Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. |
| Medya Türü | Television |
| Market | United States |
| Özel Efektler | Mass Market |
| Fotoğraf / İlustrasyon | Brian Newman |
| Editör | Matthew Wood |
| Editing Şirketi | The Whitehouse London |
| Yönetmen | Randy Krallman |
| Prodüksiyon Şirketi | Smuggler |
| Ajans Katkısı | Melissa Wolf |
| Ajans Katkısı | Vanessa Mackey |
| Prodüktör | Bryan Litman |
| Prodüksiyon Sorumlusu | Chris Rossiter |
| Yaratıcı Yönetmen | Mark Moll |
| Yaratıcı Yönetmen | Kevin Drew Davis |
| Yaratıcı Yönetmen | Michael Boychuk |
| Yaratıcı Ajans Başkanı | Susan Credle |
| Agency | Leo Burnett Chicago |
| Agency | DigitasLBi |