| Başlık | Wall Art |
| Haftanın | RPA |
| Kampanya | Wall Art |
| Reklamcı | Acura |
| Marka | Acura |
| İlk Yayınlanma Tarihi | 2009 / 1 |
| Ürün | RDX |
| Sektör | Cars |
| Slogan | Advance. |
| hikaye | The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand. |
| felsefe | It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. |
| Sorun | "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Prodüksiyon Şirketi | Epoch Films |
| Telesine | MPC LA |
| Özel Efektler | MPC LA |
| Yaratıcı Ajans Başkanı | David Smith |
| Yaratıcı Yönetmen | John Hage |
| Sanat Yönetmeni | Dan Buchmeier |
| Sanat Yönetmeni | Phillip Squier |
| Reklam Yazarı | Jeff Mullen |
| Prodüktör | Jack Epsteen |
| Ajans Prodüktörü | Carolyn Casey |
| Müzik Şirketi | Elias Arts |
| Prodüksiyon Sorumlusu | Jerry Solomon |
| Prodüktör | Pat Harris |
| Kamerasaman | Daniel Kutner |
| Kompositör | Kenny Segal |
| Ses Tasarım Şirketi | Dean Martin Hovey |
| Ses Mühendisi | Robert Feist |
| Renkçi | Mark Gethin |
| Yönetmen | Ben Foley |
| Yönetmen | Chris Hopewell |
| Yönetmen | Collision Films |
| Ses Tasarım Şirketi | Ravenswork |
| Graffiti Artist | Henry "Sainty" St Leger |
| Offline Editor | Wendy Sandoval |
| Prodüksiyon Sorumlusu | Ann Haugen |
| Yaratıcı Yönetmen | Dave Gold |
| Yaratıcı Yönetmen | Jonathan Elias |
| Prodüksiyon Sorumlusu | Mark Tobin |
| Prodüksiyon Şirketi Prodüktör | Allyson Nevil |
| Sanatçı | Adam Frazier |