| Başlık | Cardless Cash |
| Haftanın | Saatchi & Saatchi |
| Kampanya | ‘Power of Thumbs’ |
| Reklamcı | St. George Bank Limited |
| Marka | St George |
| İlk Yayınlanma Tarihi | 2015 / 8 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
| Medya Türü | Web Film |
| Süre | |
| Daha fazla bilgi | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
| Prodüksiyon Şirketi | Photoplay Films |
| Yaratıcı Yönetmen | Mike Spirkovski |
| Sanat Yönetmeni | Pierre-Antoine Gilles |
| Reklam Yazarı | Guy Hobbs |
| Managing Partner | Toby Aldred |
| Direktör | Suzanne Leddin |
| Prodüktör | Paul Johnston |
| Yönetmen | Scott Otto Anderson |
| Prodüksiyon Sorumlusu | Oliver Lawrance |
| Görüntü Yönetmeni | Daniel Ardilley |
| Prodüktör | Virginia Mesiti |
| Editör | Simon Njoo |
| Post Prodüksiyon | FSM VFX |
| Lead VFX | Howard Hill |
| Post-production Producer | Tina Braham |
| Ses | Nylon Studios |