| Başlık | Card Block (Superhero) |
| Haftanın | M&C Saatchi |
| Kampanya | Power of Thumbs |
| Reklamcı | St. George Bank Limited |
| Posted | Mart 2016 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones. |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | Photoplay Films |
| Yönetmen | Scott Otto Anderson |
| Yaratıcı Yönetmen | Mike Spirkovski |
| Reklam Yazarı | Guy Hobbs |
| Sanat Yönetmeni | Pierre-Antoine Gilles |
| Prodüksiyon Sorumlusu | Oliver Lawrance |
| Prodüktör | Emma Thompson |
| Ajans Prodüktörü | Sue Hind |
| Ajans Prodüktörü | Paul Johnston |
| Görüntü Yönetmeni | Daniel Ardilley |
| Visual Effects | Howie Hill |
| Ses | Nylon Studios |
| Post Prodüksiyon | FSM VFX |
| Editör | Simon Njoo |
| Prodüktör | Virginia Mesiti |
| Post Production Producer | Tina Braham |