| Başlık | Both of You - Lisa |
| Haftanın | Amsterdam Worldwide Group |
| Kampanya | Both of You |
| Reklamcı | Sony / Intel |
| Marka | Intel® |
| İlk Yayınlanma Tarihi | 2013 / 12 |
| Ürün | Intel® i5 |
| Sektör | Computers, PDAs & Calculators |
| hikaye | Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. |
| felsefe | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Sonuç | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Medya Türü | Web Film |
| Süre | |
| Daha fazla bilgi | http://www.youtube.com/watch?v=bkhmbabNPus |
| Post Prodüksiyon | Darlings Post |
| Müzik Şirketi | Audentity Music & Sound |
| Yaratıcı Yönetmen | Richard Gorodecky |
| Sanat Yönetmeni | Richard Gorodecky |
| Reklam Yazarı | Richard Gorodecky |
| Sanat Yönetmeni | Laurie Lacourt |
| Reklam Yazarı | Chermine Assadian |
| Sanat Yönetmeni | Fabian Hupfauf |
| Sanat Yönetmeni | Daniel Peirón |
| Reklam Yazarı | Karen Cardy |
| Prodüktör | Neil Henry |
| Prodüktör | Jan-Peter Wiersma |
| Müşteri Direktörü | Megan Wooding |
| Müşteri Temsilcisi | KaMing Kho |
| Strateji Planlama Direktörü | Uli Kurtenbach |
| Prodüksiyon Şirketi | Frontier Films |
| Yönetmen | Matthew Bissonnette |
| Görüntü Yönetmeni | Kris Belchevski |
| Sanat Yönetmeni | Patricia Christie |
| Prodüksiyon Sorumlusu | Simon Dragland |
| Prodüksiyon Sorumlusu | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Kompositör | Niels den Otter |
| Kompositör | Guido Maat |
| Kompositör | Rogier de Nijs |