| Başlık | The lion's share |
| Haftanın | Clemenger BBDO Melbourne |
| Kampanya | The lion's share |
| Reklamcı | Mars, Inc. |
| Marka | The lion's share |
| Posted | Kasım 2019 |
| Sektör | Food |
| hikaye | Images of animals appear in about 20 percent of all ads. Yet 90 percent of the most popular animals featured in ads are either endangered or threatened. That’s why we’ve joined forces with The United Nations Development Programme (UNDP) and production company FINCH to announce The Lion’s Share. As the founding partner, we’re calling for companies (including Mars, of course!) to contribute to The Lion’s Share fund for each advertisement they use featuring an animal. |
| Medya Türü | |
| Süre | |
| Prodüksiyon Şirketi | Finch |
| Narrator | David Attenborough |