| Başlık | Story behind the Scenes |
| Haftanın | Y&R London |
| Kampanya | 2015 Poppy Appeal campaign |
| Reklamcı | The Royal British Legion |
| Marka | The Royal British Legion |
| İlk Yayınlanma Tarihi | 2015 / 10 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | Stink Films |
| Reklam Sorumlusu | Gary Ryan |
| Yaratıcı Yönetmen | Psembi Kinstan |
| Sanat Yönetmeni | Alex Bamford |
| Müşteri Direktörü | Ben Boyles |
| Strategy Director | Fran Miles |
| Müşteri Temsilcisi | Max Bennett |
| Ajans Prodüktörü | Bob Loyal |
| Ajans Prodüktörü | Martin Caulfield |
| Fotoğrafçı | Tom Reeves |
| Yönetmen | HILOW |
| Prodüksiyon Sorumlusu | Jon Chads |
| Görüntü Yönetmeni | Joseph Gainsborough |
| Ses | Richard Enterazi |
| Editing Şirketi | HILOW |
| Editör | Qasim Arshad |
| Mixer | Barni Sparkes |
| Mixer | Suite TV |