| Başlık | The Big Swim |
| Haftanın | Ogilvy UK |
| Kampanya | Le Big Swim |
| Reklamcı | Heineken |
| Marka | Kronenbourg 1664 |
| İlk Yayınlanma Tarihi | 2015 / 8 |
| Sektör | Beers, Ciders, Lagers |
| Slogan | A Taste Suprême |
| hikaye | The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme. |
| felsefe | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
| Sorun | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
| Medya Türü | Case Study |
| Süre | |
| film müziği | Chariots of Fire |
| Prodüksiyon Şirketi | Stink Films |
| Aktör | Eric Cantona |
| Müşteri Direktörü | Harriet Harrison |
| Müşteri Temsilcisi | Joey Grigg |
| Reklam Sorumlusu | Ifeoma Dozie |
| Sanat Yönetmeni | Miguel Nunes |
| Strateji Planlama | Tara Austin |
| Yaratıcı Ajans Başkanı | Gerry Human |
| Medya Ajansı | Starcom MediaVest |
| Medya Planlama | Clare Street |
| Yönetmen | Ivan Zacharias |
| Post Prodüksiyon | Universal Production Partners |
| Ses Post Prodüksiyon | Sound Square |