| Başlık | Parking is not an art |
| Brief | In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs. |
| Haftanın | TBWA\G1 |
| Kampanya | Parking is not an art |
| Reklamcı | Nissan |
| Marka | Nissan around view monitor |
| Posted | Kasım 2017 |
| Sektör | Automotive |
| hikaye | Nissan's Around View Monitor technology helps drivers park their car and manoeuvre in tight spaces by providing a 360° view around their car. |
| Medya Türü | Case Study |
| Prodüksiyon Şirketi | \ELSE |
| Yaratıcı Yönetmen | Eric Pierre |
| Yaratıcı Yönetmen | Jocelyn Berthat |
| Sanat Yönetmeni | Joy Robin |
| Reklam Yazarı | James Blose |
| President | Ewan Veitch |
| Head Of Planning | Philip Nunn |
| Strateji Planlama | Anne-Françoise de Taillandier |
| Müşteri Direktörü | Buu Tran |
| Müşteri Direktörü | Franck Nguyen |
| Müşteri Direktörü | Margaux Wanin |
| Sanat İşleri Satın Alma Sorumlusu | Carinne Galluffo |
| Prodüktör | Cathy Pericone |
| Yönetmen | Clément Lefer |