| Başlık | Rocky |
| Haftanın | WCRS |
| Kampanya | 118 118 Launch - The Number |
| Reklamcı | Knowledge Generation Bureau |
| Marka | The Number 118 118 |
| Posted | Ağustos 2004 |
| Sektör | Yellow Pages & Directories |
| Sonuç | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Leon Jaume |
| Sanat Yönetmeni | Andy Dibb |
| Reklam Yazarı | Steve Little |
| Ajans Prodüktörü | Sally Lipsius |
| Müşteri Direktörü | Toby Pschorr |
| Planning Director | Cameron Saunders |
| Media Strategist | Yusuf Chuku |
| Reklam Sorumlusu | Alex Lewis |
| Reklam Yazarı | Gary Dawson |
| Reklam Yazarı | Tony Hardcastle |
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