White Claw Vodka + Soda / White Claw Premium Vodka - "Rocket Science "

VCCP US

VCCP US New York, United States

5506

Marka: White Claw Vodka + Soda / White Claw Premium Vodka
Ülke: United States

Reklamcı: White Claw Hard Seltzer

Başlık	Rocket Science
Haftanın	VCCP US
Kampanya	Smooove Thoughts
Reklamcı	White Claw Hard Seltzer
Marka	White Claw Vodka + Soda / White Claw Premium Vodka
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Spirits, Fortified Wines
hikaye	JB shares his thoughts on how it’s actually really simple to create a great vodka soda - just start with a better vodka. White Claw has mastered this feat with its new Vodka + Soda canned cocktail featuring the same Triple Wave FilteredTM White Claw Premium Vodka that is in the bottles.
felsefe	After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram
Medya Türü	İnteraktif
Süre	15 seconds
VFX Company	The Mill New York
Account Management	Philip Higham
Account Management	Nick Hodkinson
Account Management	Jordan Wood
Account Management	Noelle Mulholland
Account Management	Allegra Dowding
Yaratıcı Ekip	Darren Bailes
Yaratıcı Ekip	Brian Caruso
Yaratıcı Ekip	Marthon Pucci
Strategy Team	Jonny Shaw
Strategy Team	Alex Scott-Malden
Prodüksiyon	Edmund Thorn
Prodüksiyon	Slavica Delevic
Yönetmen	Natalie Prisco
Prodüksiyon Şirketi	Community Films
Sound Design and Mix	Heard City
Editör	Aaron Langley
Editing Şirketi	Cosmo Street
Aktör	JB Smoove