| Başlık | Home to die |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Have you got what it takes - COI |
| Reklamcı | Central Office of Information |
| Marka | Nursing |
| İlk Yayınlanma Tarihi | 1997 / 2 |
| Ürün | Department of Health |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| Slogan | Have you got what it takes ? |
| hikaye | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Sorun | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Medya Türü | Magazine |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Adam Kean |
| Yaratıcı Yönetmen Ortağı | Alex Taylor |
| Reklam Yazarı | Mike McKenna |
| Sanat Yönetmeni | John Messum |
| Fotoğrafçı | Graham Cornthwaite |
More Work
SEE ALLEvacuation
- MARKA:
- British Army
- HAFTANIN:
- Accenture Song
The Army of the Future
- MARKA:
- The British Army
- HAFTANIN:
- Accenture Song
World’s To-Do List
- MARKA:
- Project Everyone
- HAFTANIN:
- Accenture Song
The Army Of The Future
- MARKA:
- The British Army Recruitment
- HAFTANIN:
- Accenture Song
Mixtape’22
- MARKA:
- NCS
- HAFTANIN:
- Accenture Song
The World's to Do List
- MARKA:
- Project Everyone
- HAFTANIN:
- Accenture Song
A Soldier is A Soldier (1mn)
- MARKA:
- The British Army
- HAFTANIN:
- Accenture Song
A Soldier is A Soldier (30s)
- MARKA:
- The British Army
- HAFTANIN:
- Accenture Song
Your Army Needs You
- MARKA:
- The British Army
- HAFTANIN:
- Accenture Song