| Başlık | Casserole |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Irish Grass |
| Reklamcı | Bord Bía - Irish Food Board |
| Marka | Irish Beef |
| İlk Yayınlanma Tarihi | 1999 / 11 |
| Sektör | Agriculture, Livestock, Fishing, Forest |
| Slogan | Beautiful grass makes beautiful beef |
| hikaye | The creative idea leverages the natural values of Ireland by celebrating the beauty of Irish grass. This is based on the premise that the quality and abundance of lush Irish grass equals a better cut of beef. Each execution features beautifully shot varieties of grass which is grazed by Irish cattle. This visual is coupled with a headline that tells us that the grass also makes a lovely beef dish and is signed off with a line that surmises the idea that lush, quality grass results in great tasting beef. |
| Medya Türü | Magazine |
| Market | United Kingdom |
| Yaratıcı Yönetmen | David Droga |
| Yaratıcı Yönetmen Ortağı | John Pallant |
| Reklam Yazarı | Andrew Fisher |
| Sanat Yönetmeni | Dave Askwith |
| Fotoğrafçı | Elaine Duigenan |
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