| Başlık | Key Party |
| Haftanın | Saatchi & Saatchi |
| Kampanya | A Car to Be Proud of - Toyota |
| Reklamcı | Toyota Motor Corporation |
| Marka | Toyota |
| Posted | Ağustos 2004 |
| Ürün | Corolla |
| Sektör | Cars |
| Slogan | Corolla. A car to proud of. |
| felsefe | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Sorun | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Sonuç | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Outsider |
| Editing Şirketi | Johnny Bongo |
| Ses Tasarım Şirketi | Triangle Television |
| Ajans Prodüktörü | Emma Scott |
| Müşteri Temsilcisi | Cameron Harland |
| Yaratıcı Yönetmen | Tony Granger |
| Reklam Yazarı | Michael Campbell |
| Sanat Yönetmeni | Colin Jones |
| Prodüktör | Anna Hashmi |
| Yönetmen | Matthijs van Heijningen Jr |
| Görüntü Yönetmeni | Joost van Gelder |
| Editör | Jonno Griffiths |
| Ses Tasarım Şirketi | Ben Leeves |
| Strateji Planlama | Adrian Zambardino |
| Strateji Planlamacı | Lindsay Parnell |
| Direktör | Paul Philpott |
| Board Account Planner | Adrian Zambardino |
| Reklam Sorumlusu | Paul Philpott |
| Commercial Director | Paul Philpott |
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