Richard Baynham
Yaratıcı Ekip at Ingo
Stockholm, Sweden
BaşlıkBlank Canvas
Haftanın
Kampanya Blank Canvas - Ford
Reklamcı Ford Motor Company
Marka Ford
PostedMayıs 2008
Ürün Kuga
Sektör Four Wheel Drive, SUV(Sports Utility Vehicle)
Slogan Kuga from Ford. Feel the difference
felsefe The creative idea is “born from a blank canvas”, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga
Sorun To deliver a pan-European multi-media campaign for the Ford Kuga – their first entry into the highly competitive crossover market alongside models such as Toyata’s RAV4.


Kuga is positioned as a “Kinetic All Wheel Drive Crossover” and takes its cues from the key principles of “Kinetic Design” – Ford’s new approach to vehicle design, a la the new Mondeo and Focus.
Medya Türü Television
Süre
Market Europe, France, Germany, United Kingdom, Italy, Spain
Post Prodüksiyon
Editing Şirketi
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Yönetmen
Strateji Planlama
Yönetmen
Prodüksiyon Şirketi

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