Başlık | Blank Canvas |
Haftanın | Ogilvy UK |
Kampanya | Blank Canvas - Ford |
Reklamcı | Ford Motor Company |
Marka | Ford |
Posted | Mayıs 2008 |
Ürün | Kuga |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Slogan | Kuga from Ford. Feel the difference |
felsefe | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
Sorun | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
Medya Türü | Television |
Süre | |
Market | Europe, France, Germany, United Kingdom, Italy, Spain |
Post Prodüksiyon | MPC LDN |
Editing Şirketi | Final Cut |
Yaratıcı Ekip | Björn Persson |
Yaratıcı Ekip | Richard Baynham |
Yaratıcı Ekip | Paul Miles |
Yaratıcı Ekip | Adam Staples |
Yaratıcı Yönetmen | Greg Burke |
Strateji Planlama | Stephen Wallace |
Yönetmen | Nicolai Fuglsig |
Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |