Porsche - "Keep Your Essence"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

1246

Marka: Porsche
Ülke: Germany

Reklamcı: Dr. Ing. h.c. F. Porsche AG

Başlık	Keep Your Essence
Haftanın	Grabarz & Partner
Kampanya	Keep Your Essence
Reklamcı	Dr. Ing. h.c. F. Porsche AG
Marka	Porsche
İlk Yayınlanma Tarihi	2024 / 1
Sektör	Sport Cars
Slogan	Change Your Look, Not Your Style.
felsefe	With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
Medya Türü	İnteraktif
Süre	104 seconds
Regie	James F. Coton
Prodüksiyon Şirketi	Hochkant Film GmbH & Co KG
Chief Marketing Officer (CMO)	Robert Ader
Reklam Sorumlusu	Oliver Hoffmann
Reklam Sorumlusu	Dominique Tascioglu
Reklam Sorumlusu	Alexander Georgoudakis
Reklam Sorumlusu	Laura Rögner
Reklam Sorumlusu	David Papenheim
Reklam Sorumlusu	Marius Kreisle
Yönetici Direktör	Julica Hauke
Executive Client Service Director	Florian Kruse
Executive Client Service Director	Sarah Pack
Müşteri Direktörü	Franziska Lehmann
Müşteri Temsilcisi	Antonia Welst
Müşteri Temsilcisi	Anna Hipp
Müşteri Direktörü	Gesa Braun
Junior Account Manager	Hanna Nyhuis
Creative Managing Director	Ralf Heuel
Lead Creative Specialist	Florian Pack
Yaratıcı Yönetmen	Annika Stierl
Yaratıcı Yönetmen	Robert Jung
Yaratıcı Yönetmen	Tim Lehnebach
Sanat Yönetmeni	Sascha Genc
Sanat Yönetmeni	Hanna Röder
Senior Art Director	Lisa-Marie Freuken
Managing Director Strategy	Bastian Goldschmidt
Strategy Director	Lisa Walz
Digital Account Director	Cara Rösel
Managing Partner/Chief Creative Officer	Ralf Heuel
Creative Director Copy Digital	Charlotte Gärtner
Lead Creative Specialist	Ralf Nolting
Creative Specialist Copy	Andrew McEvoy
Senior Art Director	Lucas Osis
Senior Art Director	Alberto Espeja
Digital Art Director	Lynn Darlisson
Digital Art Director	Celina Kahlner
UX/UI	Jennifer Di Martino
UX/UI	Sarah Uphoff
Senior Copywriter	Heiko Thieß
Senior Copywriter	Marcio Bittencourt
Reklam Yazarı	Camillo Rolfes
Managing Partner/Chief Strategy Officer	Bastian Goldschmidt
Strategist	Alina Born
Art Buying/Creative Production	Axel Leyck
Art Buying/Creative Production	Indra Habermann
Art Buying/Creative Production	Anne Zacharias
Creative Services	Jörg Nagel
Creative Services	Christoph Heller
Creative Services	Kristen Debrassine
Creative Services	Melanie Marschefski
Creative Alliance	Saatchi & Saatchi Shanghai
Creative Alliance	Cramer-Krasselt
Medya Ajansı	PHD
Representation	shotview
Photoproduction Company	WIDE Production
Basılı Malzeme Prodüktörü	Volker Dencks
Basılı Malzeme Prodüktörü	Daniela Witting
Styling	Elena Psalti
Hair and Makeup	Caroline Torbahn
Post Prodüksiyon	Zoot
Yönetmen	James F. Coton
Sinematografi	Matias Penachino
Prodüksiyon Sorumlusu	Auro Stagge
Prodüktör	Matthias Kraft
Production Assistant	Semeli Loukeri
Casting Director	Christiane Messow
Production Designer HL	Bader el Hindi
Prodüktör	Irina Magdalincheva
Prodüktör	Nadejda Pachova
Videographer	Philipp Bach
Styling	Julia Quante
Lighting	Thorben Winkler
Post-production Producer	Ina Alabowitz
Editör	James F. Coton
Editör	Marcello Sanna
Editör	Florian Pack
Editör	Matthias Graatz
Editör	Christian Zimmermann
Editör	Philipp Bach
Grade	Nicke Cantarelli
Grade	Johann Nurmilehto
Online Supervision	Dominik Eckold
Online Supervision	Janine Brömse
Nuke Artist	Marco Pelzl
Nuke Artist	Christian Stanzl
Nuke Artist	Yves Bischoff
Nuke Artist	Johannes Bogenhausen
Nuke Artist	Elmar Pohl
Nuke Artist	Puk Khantho
Motion Graphics	Danial Ghods
Motion Graphics	Frank Patzke
Müzik	BMM Network
Music Producer	Joseph Petitpain
Artists	The Everlasters
Ses Prodüksiyonu	Sourcesound
Sound Designer	Charles Deenen
Sound Designer	Daniel Lepervanche