| Başlık | Early Years |
| Haftanın | Elite Media |
| Kampanya | Grati2ude |
| Reklamcı | American Family Insurance |
| Marka | American Family Insurance |
| İlk Yayınlanma Tarihi | 2022 / 8 |
| Sektör | Insurance |
| felsefe | American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.” The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Elicia Azali |
| Chief Marketing Officer (CMO) | Sherina Smith |
| Reklam Sorumlusu | Ann X Poulose |
| Reklam Sorumlusu | Lindsey Maier |
| Reklam Sorumlusu | Scott Von Rueden |
| Reklam Sorumlusu | Tracy Siemion |
| Reklam Sorumlusu | John Valadez |
| Yaratıcı Ajans Başkanı | Christopher Crawford |
| Creative Lead | Jindai Joseph |
| Sanat Yönetmeni | Mo Alsadi |
| Project Coordinator | Jackie Crockwell |
| Prodüksiyon Sorumlusu | JD Williams |
| Engagement Director | Steve Centrillo |
| Müşteri Direktörü | Charles Wiggins Hall |
| Prodüksiyon Şirketi | ESPN CreativeWorks |
| Yaratıcı Yönetmen | Jamie Overkamp |
| Yaratıcı Yönetmen Ortağı | Kim Salatino |
| Yaratıcı Yönetmen | Ira Fritz |
| Senior Director Agency Production | Kyle Wright |
| Prodüktör | Karen Frank |
| Post Production Content Producer | Jeremy Anderson |
| Senior Manager Client Activation | Colin Ryan |
| Vice President (VP) | Carrie Brzezinski-Hsu |
| VP Agency Production | Anthony Nelson |
| VP Creative Development & Ad Integration | Jay Marrotte |
| Business Operations Manager | Leigh Ciffone |
| Medya Ajansı | Publicis Media |
| SVP Media Director | Jon Jarog |
| VP, Sport & Entertainment | Adrian Sutherland |
| Associate Director | Megan Garcia |
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