Başlık | Who In Their Right Mind? |
Haftanın | Roose & Partners |
Kampanya | Who In Their Right Mind? |
Reklamcı | Nestlé Rowntree |
Marka | Pretzel Flipz |
Posted | Mart 2000 |
Ürün | Nestlé Rowntree |
Sektör | Food |
Slogan | Youll Like Them But You Wont Know Why |
hikaye | PRETZEL FLIPZ. AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll Like Them But You Wont Know Why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Yaratıcı Yönetmen | Nick Fordham |
Reklam Yazarı | Neil Chappell |
Sanat Yönetmeni | Phil Gooch |
Ajans Prodüktörü | Jessica Ferguson |
Yönetmen | Mitchell Walker |
Görüntü Yönetmeni | Benedict Campbell |
Aktör | Grant Burgin |
Müzik | Clarence Henry |
Prodüksiyon Şirketi | Macleond & Partners |