| Başlık | Mugs |
| Haftanın | Roose & Partners |
| Kampanya | Mugs |
| Reklamcı | Nestlé Rowntree |
| Marka | Pretzel Flipz |
| Posted | Mart 2000 |
| Ürün | Nestlé Rowntree |
| Sektör | Food |
| Slogan | Youll Like Them But You Wont Know Why |
| hikaye | PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll like them but you wont know why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Nick Fordham |
| Reklam Yazarı | Neil Chappell |
| Sanat Yönetmeni | Phil Gooch |
| Ajans Prodüktörü | Jessica Ferguson |
| Yönetmen | Mitchell Walker |
| Görüntü Yönetmeni | Benedict Campbell |
| Aktör | Kyra Williams |
| Müzik | Clarence Henry |
| Prodüksiyon Şirketi | Macleond & Partners |
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