| Başlık | 1st Floor |
| Haftanın | Roose & Partners |
| Kampanya | New Shogun - Mitsubishi |
| Reklamcı | Mitsubishi Motors of North America |
| Marka | Mitsubishi |
| Posted | Aralık 2000 |
| Ürün | Shogun |
| Sektör | Cars |
| Slogan | Identify Yourself |
| hikaye | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
| Medya Türü | Magazine |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Nick Fordham |
| Reklam Yazarı | Matt Bartley |
| Sanat Yönetmeni | Andy Wyton |
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