| Başlık | Instructions |
| Haftanın | Campbell Ewald |
| Kampanya | Instructions |
| Reklamcı | Ad Council |
| Marka | National Fatherhood Initiative |
| İlk Yayınlanma Tarihi | 2002 / 8 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | A newborn baby is wrapped in "swaddling clothes" - a blanket which helpfully includes essential instructions for the baby's dad - reminding him of his critical input as a parent. |
| felsefe | Simple. Remind dads to spend time with their children and the profound difference they can make to their well-being. |
| Sorun | Rampant fatherless ness and uninvolved fathers results in widespread social problems. How to get Dad's aware and involved? |
| Medya Türü | Newspaper |
| Market | United States |
| Yaratıcı Ajans Başkanı | Bill Ludwig |
| Reklam Yazarı | Partrick O'Leary |
| Yaratıcı Yönetmen | Jim Gorman |
| Yaratıcı Yönetmen | Joe Puhy |
| Sanat Yönetmeni | Robin Todd |
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