Kellogg School of Management - "Homepage"

Publicis Sapient

Publicis Sapient Boston, United States

4651

Marka: Kellogg School of Management
Ülke: United States

Reklamcı: Northwestern University

Başlık	Homepage
Haftanın	Publicis Sapient
Kampanya	Growth Minded
Reklamcı	Northwestern University
Marka	Kellogg School of Management
İlk Yayınlanma Tarihi	2014 / 9
hikaye	Kellogg School of Management is a nationally recognized top tier MBA program, however the challenge that exists is Kellogg is not always listed as a #1 choice for prospective students compared to its competitors. The primary audience for the Kellogg School of Management is top-tier, full-time traditional MBA prospects, who are 25-31 years old, with 2.5+ years of work experience and an avg. score of 680+ on the GMAT. The creative strategy is geared toward the driven achievers that embody the spirit of the Kellogg prospect. The organizing idea is that Kellogg develops courageous leaders who can identify, inspire and ignite lasting growth in people, organizations and markets. Thru a complete branding redesign, Kellogg re-launched with a new identity geared towards the idea of being “Growth Minded”. The new creative strategy and design was rolled out thru Kellogg’s website, online advertising, print as well as internal communications on campus.
Medya Türü	Web Site
Associate Copywriter	Kevin Johnson
Yaratıcı Yönetmen	Jason Stanfield
Director Marketing Strategy and Analysis	Jamie Anderson
Associate Program Management	Jen Altheide
Manager Creative Operations	Cassandra Robertson-Reuter
Senior Art Director	Tim Schavitz
Tasarımcı	Nikki Koppelson
Reklam Yazarı	Chris Le
Client Services Director	Andy Schultz
Müşteri Süpervizörü	Beth Schmidt
Manager Project Management	Julie Griffin
Senior Manager Marketing Strategy and Analysis	Luiz Salles
Kellogg School of Management Creative Director	Lindsay Anderson