Başlık | #howifight |
Haftanın | Leo Burnett Chicago |
Kampanya | #howifight |
Reklamcı | Fifth Third Bank |
Marka | Fifth Third Bank |
İlk Yayınlanma Tarihi | 2015 / 7 |
Sektör | Banking & Financial Services, Investments, Stock Brokers |
hikaye | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
Medya Türü | Web Site |
Süre | |
Daha fazla bilgi | 53.com/howifight |
Prodüksiyon Şirketi | Backyard |
Yaratıcı Ajans Başkanı | Susan Credle |
Yaratıcı Yönetmen | Jon Wyville |
Yaratıcı Yönetmen | Dave Loew |
Associate Creative Director, Copywriter | Kent Carmichael |
Associate Creative Director, Art Director | Ryan Stotts |
Senior UX Designer | Mark Montri |
Business Manager | Anne Paganini |
Prodüksiyon Sorumlusu | David Moore |
Prodüktör | Jacob Smith |
Prodüksiyon Şirketi | Active Theory |
İlustratör | Rafael Dante |
EVP, Account Director | Louis Slotkin |
SVP, Account Director | Lucy Greenlee |
Müşteri Direktörü | Andrea Newsom |
Müşteri Süpervizörü | Dan Gilroy |
Müşteri Temsilcisi | Arianna Solimene |
VP, Strategy Director | Adam Friedman |
Senior Strategist | Michael Cheng |
Prodüktör | Topher Cochrane |
Yönetmen | Jesper Ericstam |
Özel Efektler | Timber |
Editing Şirketi | Arcade |
Editör | Nick Rondeau |
Müzik Şirketi | Music Super Circus |
Görüntü Yönetmeni | Crille Forsberg |
SVP, Group Client Director, Spark | Kerry Hemmerich |
VP, Media Director, Spark | Chris Mittman |
Associate Media Director, Spark | Ryan Stoer |