| Başlık | TV Doctors of America (1) |
| Haftanın | McCann Worldgroup |
| Kampanya | The TV Doctors of America |
| Reklamcı | CIGNA |
| Marka | CIGNA |
| İlk Yayınlanma Tarihi | 2016 / 9 |
| Sektör | Hospitals, Healthcare facilities & Medical Services |
| hikaye | “Scalpel,” orders the surgeon in an operating theatre. Then he lowers his mask. It’s actor Alan Alda, or “Hawkeye” from the TV show MASH. “I’ve no idea what I’m doing,” he confides to camera. “I’m just a TV doctor.” Beside him, Patrick Dempsey from Grey’s Anatomy adds: “I never went to college.” Various other TV doctors admit that they hate blood and can’t tell a X-rayed foot from an elbow. But as “The TV Doctors of America”, they’re partnering with insurer Cigna to encourage viewers to get a regular check-up. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Eric Silver |
| Yaratıcı Ajans Başkanı | Tom Murphy |
| Yaratıcı Ajans Başkanı | Sean Bryan |
| Yaratıcı Yönetmen | Larry Platt |
| Sanat Yönetmeni | Ferdinand Daniele |
| Reklam Yazarı | Tom Weingard |
| Sanat Yönetmeni | Daniel Aykurt |
| Reklam Yazarı | Donnell Johnson |
| Prodüksiyon Sorumlusu | Amanda Revere |
| Music Producer | Dan Gross |
| Yönetmen | Grant Heslov |
| Müşteri Direktörü | Colleen Moisio |
| Müşteri Temsilcisi | Mike Morettoni |
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