| Başlık | Second Chances |
| Haftanın | Casanova McCann |
| Kampanya | Second Chances |
| Reklamcı | Donate Life California |
| Marka | Donate Life California |
| Posted | Nisan 2019 |
| Sektör | Blood/Organ Donation |
| hikaye | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| Medya Türü | Case Study |
| Süre | |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| President | Ingrid Otero-Smart |
| Yaratıcı Ajans Başkanı | Elias Weinstock |
| Yaratıcı Yönetmen | Marco Muñoz |
| Yaratıcı Yönetmen | Fernando Poblette |
| Yaratıcı Yönetmen Ortağı | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| Reklam Yazarı | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| Ajans Prodüktörü | Flor Castañeda |
| Business Affairs | Ann Davis |
| Müşteri Temsilcisi | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| Yaratıcı Ajans Başkanı | Eric Silver |
| Yaratıcı Yönetmen | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| Görüntü Yönetmeni | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Communications Director | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| Yaratıcı Yönetmen | Josh Stein |
| Ajans Prodüktörü | Olia Dallimore |
| Müşteri Direktörü | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| Prodüksiyon Şirketi | Circle Productions |
| Prodüksiyon Şirketi | Craft NY |
| Prodüksiyon Şirketi | D'Avant Garde Media |
| Prodüksiyon Şirketi | TruLove Post |
| Prodüksiyon Şirketi | 4K Productions |
| Music Prod Company | JSM Music |
| Editing Şirketi | Saints Editorial |
| Chief Executive Officer (CEO) | Jim Martin |
| Program Sorumlusu | Megan MacNee |
| Chief Executive Officer (CEO) | Brenda Brown |
| Reklam Sorumlusu | Paul Hirde Singh |
| Prodüksiyon Sorumlusu | Karen Hennegan |
| Editör | Ilysa Katsap |
| Yönetmen | Rob Turner |
| Yönetmen | Francisco Pugliese |
| Yönetmen | Nano Recondo |
| Post-production Producer | Liza Coretz |
| Ses | Gonzalo Ugarteche |
| Chief Executive Officer (CEO) | Aaron Bernakevitch |
| Ses | Justin Ross |
| 1st AC | Phil Harrison |
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