Axe Instinct - "Leather"

12452

Marka: Axe Instinct
Ülke: United States

Reklamcı: Unilever

Başlık	Leather
Kampanya	Leather
Reklamcı	Unilever
Marka	Axe Instinct
Posted	Haziran 2009
Sektör	Deodorants
Slogan	The Power of Leather
hikaye	To create this spot we were given a piece of leather and a print campaign and were told bring it to life. This spot is like nothing else and we were excited to create something we had not tried before. We really wanted to build on the dimensionality of the forms in the leather so that everything really moved naturally but had a enough definition and abstraction to draw people in. We were really attracted to the mixture of darkness and nakedness. It really seemed like something we wanted to see move.
felsefe	Its a very sexy spot. Doing sexy in 3d can be a tricky thing. Since everybody knows how humans move and are very sensitive to whats not right even the most subtle movement can prove to be hard to recreate. We were very lucky to have a great photo model strip off and go through the timings and poses to block everything out so that we had great reference in the animation phase. On top of that we worked a lot with the shadows and lighting to reveal and cover sections of the body so that the silhouette and feminine curves really stood out and that the rest of the body became abstract.
Sorun	We began this project with a photo shoot with real actors and the leather laid out on a flat bed. We took moving references with naked models to show how the body moves and the leather reacts to different light setups. Then we edited everything together to make a rough timing. Animation and simulation followed and was a mixture of Maya nCloth and Houdini to make everything come together. The simulation was a great start and gave dimension to the leather but we really wanted to have control over some of the smaller details such as muscle and bone and they were getting lost in the simulation, so Milford lighting developed a special shader that took information from a more detailed mesh of the body and applied it to the leather simulated cloth.
Medya Türü	Television
Süre	30 seconds
Prodüksiyon Şirketi	Blacklist
Prodüksiyon Sorumlusu	Adina Sales
Prodüktör	Alexander Unick
Prodüktör	Karen Lawler
Yaratıcı Yönetmen	Derek Picken
Prodüksiyon Sorumlusu	Josh Thorne
Production Coordinator	Rima Kassar
Prodüktör	Johan Gustavsson
Sanat Yönetmeni	Johan Moberg
Işık Direktörü /Işık	Robert Krupa
Müzik	Moodswing
Özel Efektler	Milford Film & Animation AB
3D Grafikler	Milford Film & Animation AB
TD/Supervisor	John Roxenhed
Audio Finishing	Audio Engine
Ses Mühendisi	Carl Mandelbaum
Şarkıcı	Saphir Cristal Stoffels
Şarkıcı	Fernandes Tavares
Kompositör	Pedro Marques
Kompositör	Jean-Paul Wall
Prodüksiyon Şirketi	againstallodds