| Başlık | Out Do |
| Haftanın | Fallon |
| Kampanya | Contemplative Sweets - The Natural Confectionery Company |
| Reklamcı | Cadbury |
| Marka | The Natural Confectionery Company |
| Posted | Ekim 2008 |
| Sektör | Candies |
| hikaye | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
| felsefe | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
| Sorun | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
| Sonuç | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Reklam Sorumlusu | Martin Driver |
| Yaratıcı Yönetmen | Richard Flintham |
| Yaratıcı Ekip | Dirk van Dooren |
| Yaratıcı Ekip | Matthew Keon |
| Ajans Prodüktörü | Gemma Knight |
| Müşteri Direktörü | Tamsin Northridge |
| Strateji Planlama | Tamsin Davies |
| Yönetmen | Tom Kuntz |
| Prodüksiyon Şirketi Prodüktör | Nell Jordon |
| Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |
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