| Başlık | Cab Eye |
| Haftanın | Label - J. Walter Thompson |
| Kampanya | Reclaiming the Streets of London - Coty |
| Reklamcı | Coty Inc. |
| Marka | Rimmel |
| Posted | Ekim 2002 |
| Ürün | Exaggerate Full Volume & Curl Mascara |
| Sektör | Makeup |
| hikaye | OMD collaborated with JWT to this campaign. |
| felsefe | This case documents a journey to reposition Rimmel from beauty on a budget to beauty made in London. From being a tired and dusty brand with little street credibility, it has been transformed into a cool London kitsch brand. The radical and new approach to communication was spear headed by Kate Moss (the girl from Croydon) and involved communicating with consumers on their terms, not ours. In only six months Rimmel achieved a sales uplift, a 25% increase in profitability, re-connection with younger users and improved image perceptions. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | David Allan |
| Yaratıcı Yönetmen | Robin Harvey |
| Sanat Yönetmeni | Robin Harvey |
| Yönetmen | Andy Morahan |
| Reklam Yazarı | Jason Berry |
| Aktör | Kate Moss |
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- MARKA:
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- HAFTANIN:
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