| Başlık | Snowboard |
| Haftanın |
Nouvel Eldorado
|
| Kampanya |
Citadium. Sport Temple
|
| Reklamcı |
Kering
|
| Marka |
Citadium
|
| Posted | Mayıs 2002 |
| Sektör | Leisure & Sport Equipment
|
| Slogan | Citadium. Sport Temple |
| Slogan (ana dil) | Citadium. Le temple du sport |
| hikaye | The poster campaign is made of up of 4 "nature morte" visuals (ice-cream, can, basket and forward button) with a caption beside them visual showing a different sport suggested by the visual. |
| hikaye (ana dil) | La campagne d'affichage est composée de 4 visuels natures mortes (glace, canette, corbeille et bouton forward) avec à côté une légende indiquant un sport différent induit par le visuel. |
| felsefe | Create Citadium as the new address for sport addicts. Citadium, the temple of sport. |
| felsefe (ana dil) | Faire de Citadium la nouvelle adresse des sport addicts. Citadium, le temple du sport. |
| Sorun | Launch a new store with an ultra-modern design as the forerunner of a new retail segment next to Décathlon, Go Sport and other retailers in the sports market: sportainment. |
| Sorun (ana dil) | Lancer un nouveau magasin à larchitecture hyper moderne comme linitiateur dun nouveau comportement de distribution face au Décathlon et autre Go Sport qui tirent le marché du sport : le sportainment. |
| Medya Türü |
Billboard
|
| Market | France |
| Yaratıcı Yönetmen |
Antoine Choque
|
| Sanat Yönetmeni |
Stephane Franck
|
| Reklam Yazarı |
Laurent Dupond
|
| Müşteri Direktörü |
Jérôme Piot
|
| Müşteri Süpervizörü |
Aurélie Jung
|
| Fotoğrafçı |
Serge Paulet
|
| Reklam Sorumlusu |
Didier Lalance
|
