| Başlık | Live Vines |
| Haftanın | BBDO New York |
| Kampanya | Live Vines |
| Reklamcı | Lowe's |
| Marka | Lowe's |
| İlk Yayınlanma Tarihi | 2015 |
| Sektör | Home Appliances, Furniture & Gardening |
| felsefe | Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living: “Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.” We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan. |
| Medya Türü | Case Study |
| Süre | |
| Müşteri Temsilcisi | Jim Reath |
| Müşteri Temsilcisi | Bob Estrada |
| Müşteri Temsilcisi | Andrew DeBenedictis |
| Müşteri Temsilcisi | Tyler Harris |
| Planning Directtor | Emily Viola |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Tim Bayne |
| Yaratıcı Yönetmen | Lauren Connolly |
| Yaratıcı Yönetmen | Molly Adler |
| Yaratıcı Yönetmen Ortağı | Carolyn Davis |
| Yaratıcı Yönetmen Ortağı | Matthew Page |
| Reklam Yazarı | Matthew Page |
| Prodüktör | David Rolfe |
| Prodüksiyon Şirketi | The Kitchen |
| Prodüksiyon Sorumlusu | Kristin Tomborello |
| Intreactive Producer | Mo Twine |
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