Pedigree - "Fetch Across the Internet"

BBDO New York

BBDO New York New York, United States

Ödüller

28934

Marka: Pedigree
Ülke: United States

Reklamcı: Mars, Inc.

Başlık	Fetch Across the Internet
Haftanın	BBDO New York
Kampanya	Fetch Across the Internet
Reklamcı	Mars, Inc.
Marka	Pedigree
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Pet Food, Pet Care Products & Services
felsefe	Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
Medya Türü	Social Media
Süre	81 seconds
Post Production Company	The Mill New York
Yaratıcı Yönetmen	Carolyn Davis
Sanat Yönetmeni	Carolyn Davis
Yaratıcı Yönetmen	Matthew Page
Reklam Yazarı	Matthew Page
Yaratıcı Yönetmen	Peter Kain
Yaratıcı Yönetmen	Gianfranco Arena
Yaratıcı Ajans Başkanı	David Lubars
Yaratıcı Ajans Başkanı	Greg Hahn
Prodüksiyon Sorumlusu	Alex Gianni
Müşteri Temsilcisi	Michael Miles
Head of Integrated Production	David Rolfe
Group Executive Producer	Diane Hill
Creative technologist	Filip Williander
Müşteri Direktörü	Elizabeth Kelberg
Production Company	Taylor James
Prodüksiyon Sorumlusu	Adam Isidore
Prodüksiyon Sorumlusu	Dan Lindau
Director	Jason Guerrero
Producer	Casey Sincic
Editorial	Jonathan Rippon
Online	Jonathan Rippon
Retoucher	Steven Orts
Colourist	Mikey Rossiter
Producer	Andrew Thompson
Producer	Rochelle Brown
Prodüksiyon Sorumlusu	Cami Taylor
CG Artists	Orges Kokshari
Compositor	Taylor James
Production Coordinator	Blake Rice
Production Assistant	Sara Kirby
Production Assistant	Lanisha Ward
Color Assist	Nate Seymour
Color Assist	Elias Nousiopoulos
Color Assist	Andrew Ceen
Color Assist	TJ Seiler
CG Lead	Kyle Anderson
Prodüksiyon Sorumlusu	Sasha Awn
Ses Post Prodüksiyon	Heard City
Sound Mix	Elizabeth Mcclanahan
Managing Director	Gloria Pitagorsky
Producer	Andi Lewis
Typography	Chris D’andrea