| Başlık | The Sun and the Snake |
| Haftanın | BBDO New York |
| Kampanya | The Sun and the Snake |
| Reklamcı | Foot Locker |
| Marka | Foot Locker |
| İlk Yayınlanma Tarihi | 2018 / 9 |
| Sektör | Sneakers / Athletic Footwear |
| hikaye | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Medya Türü | Branded Content |
| Süre | |
| Worldwide Chief Creative Officer | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Dan Lucey |
| Yaratıcı Yönetmen Ortağı | Brian Stokely |
| Yaratıcı Yönetmen Ortağı | Martins Zelcs |
| Yaratıcı Yönetmen Ortağı | Bhanu Arbuaratna |
| Tasarımcı | Brandon Galosi |
| Animasyon | Shotopop |
| Yönetmen | Dipankar Sengupta |
| Prodüksiyon Şirketi | MTC |
| Prodüksiyon Sorumlusu | Chris Lenox Smith |
| Prodüktör | John Holt |
| Sound Designer | Matt Lewkowicz |
| Sound Designer | Sam Posner |
| Sound Designer | Parker Silzer |
| Sound Designer | Chris Lenox Smith |
| Müşteri Direktörü | Laura McWhorter |
| Müşteri Temsilcisi | Sam Henderson |
| Müşteri Temsilcisi | Mackenzie Alderman |
| Planning Director | Steve Panawek |
| Proje Sorumlusu | Amy Orgel |
| Prodüktör | James Young |
| Communications Strategist | James Mullaly |
| Communications Strategy | Patrick Tomasiewicz |
| Account Management Team | Janella Van Wonderen |
| Animasyon | Giulia Frixione |
| Animasyon | Hannah Lau-Walker |
| Animasyon | Marylou Mao |
| Animasyon | Diana Buzea |
| Animasyon | Kirill Blumenkrants |
| Animasyon | Arman Alipour |
| Animasyon | Dipankar Sengupta |
| Animasyon | Alison Oxborrow |
| 3D Artist | Samantha Friend |
| Animatics | Richard Payne |
| Storyboard Artist | Dipankar Sengupta |
| Renklendirme | Beidi Guo |
| Renklendirme | Ionut Lupu |
| AE Animation & Compositing | Richard Payne |
| AE Animation & Compositing | Ionut Lupu |
| Tasarımcı | Carin Standford |
| Tasarımcı | Casper Franken |
| İlüstrasyon | Samantha Friend |
| İlüstrasyon | Tony Sekyere |
| İlüstrasyon | Carin Standford |
| İlüstrasyon | Cat Finnie |
| İlüstrasyon | Kalyanjyoti Mohan |
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