Miller Lite - "Wonderful World "

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

1898

Marka: Miller Lite
Ülke: United States

Reklamcı: Miller Lite

Başlık	Wonderful World
Haftanın	TBWA\Chiat\Day Los Angeles
Kampanya	Wonderful World
Reklamcı	Miller Lite
Marka	Miller Lite
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Beers, Ciders, Lagers
hikaye	TBWA\Chiat\Day LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”
felsefe	The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.” The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.
Medya Türü	Television
Süre	60 seconds
VFX	A52
Chief Marketing Officer	Andy England
VP of Brand Marketing (Miller Family of Brands)	Gannon Jones
Senior Director (Miller Family of Brands)	Ryan Reis
Director (Miller Lite)	Greg Butler
Senior Marketing Manager (Miller Lite)	Jeanne-ette Boshoff
Marketing Manager (Miller Lite Multicultural)	Julia Watson
Yaratıcı Ajans Başkanı	Stephen Butler
Yaratıcı Yönetmen	Fabio Costa
Yaratıcı Yönetmen	Mark Peters
Yaratıcı Yönetmen	Jason Karley
Yaratıcı Yönetmen	Rick Utzinger
Yaratıcı Yönetmen	Matthew Woodhams- Roberts
Yaratıcı Yönetmen	David Horton
Senior Art Director	Dave Estrada
Senior Writer	Nick Ciffone
Prodüktör	Brian O’Rourke
Prodüksiyon Sorumlusu	Anh-Thu Le
Senior Producer	Stanton Hill
Business Lead	Jill Nykoliation
Group Account Director	Chris Hunter
Group Planning Director	Scott McMaster
Müşteri Direktörü	Bryan Reugebrink
Müşteri Süpervizörü	Tommy Cottam
Prodüksiyon Şirketi	Smuggler
Prodüksiyon Sorumlusu	Lisa Tauscher
Yönetmen	Henry-Alex Rubin
Prodüktör	Andrew Colon
Editorial	Rock Paper Scissors
Editör	Damion Clayton
Assistant Editor	Benjamin Cline
Prodüktör	Ana Orrach
Producer	Zach Wakefield
Flame Artist	Pat Murphy
Renkçi	Paul Yacono
Mix	Lime Studios
Prodüksiyon Sorumlusu	Susie Boyajan
Mixer	Joel Waters
Assistant Mixer	Tom Paolontonio
Assistant Mixer	Kayla Mashburn
Müzik	Beacon St.
Prodüksiyon Sorumlusu	Adrea Lavazzoli
Kompositör	Andrew Feltenstein