Başlık | Whassup |
Haftanın | adam&eveDDB |
Kampanya | Frogs, Frogs & Lizards, Whassup - Anheuser Busch |
Reklamcı | Anheuser-Busch |
Marka | Budweiser |
Posted | Kasım 2002 |
Sektör | Beers, Ciders, Lagers |
felsefe | Frogs, Lizards, Whassup? Marketing share that’s what.This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup? |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Grup Yaratıcı Direktörü | Don Pogany |
Sanat Yönetmeni | Chuck Taylor |
Sanat Yönetmeni | Justin Reardon |
Reklam Yazarı | Vinny Warren |
Prodüksiyon Şirketi | C&C-Storm Films |
Yönetmen | Charles Stone |
Reklam Sorumlusu | Randall Blackford |