Harveys - "Tail-lift"

Publicis Sapient London

Publicis Sapient London London, United Kingdom

3122

Başlık	Tail-lift
Haftanın	Publicis Sapient London
Kampanya	Keeping up with the Joneses - Harveys
Reklamcı	Harveys
Marka	Harveys
Posted	Ekim 2003
Ürün	Harveys Home furnishings
Sektör	Home Furniture
Slogan	Keep up with the Joneses at Harveys
hikaye	A couple who have bought a Harveys sofa ask the delivery man to go and inform the neighbours so that they can witness the delivery and feel jealous while the couple gloat
felsefe	Owing to the design and style of furniture that Harveys produce, they are ideally placed to claim the territory of real home for real people. This translates into a creative idea that celebrates British one-upmanship and taps into the British sense of humour and attitude regarding competition. Keep up with the Joneses is the creative idea and the media strategy is designed to associate Harveys with the biggest British media properties e.g. Coronation St. and The Sun. In doing so, Harveys achieves greater visibility amongst its core target despite being massively outspent by major competitors.
Sorun	Harveys operates in a market where location and product is paramount. Few manufacturers operate as brands that need to really connect with their target audience. The ad establishes Harveys as a furniture and furnishings brand that people want to boast about having bought into
Medya Türü	Television
Süre	30 seconds
Market	United Kingdom
Yaratıcı Yönetmen	Bruce Crouch
Sanat Yönetmeni	Cameron Short
Reklam Yazarı	Mike Oughton