| Başlık | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| Haftanın |
Innocean Worldwide Europe
|
| Kampanya |
El Magico
|
| Reklamcı |
Hyundai
|
| Marka |
Hyundai Tucson
|
| Posted | Kasım 2018 |
| Sektör | Cars
|
| hikaye | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| hikaye (ana dil) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Medya Türü |
Television
|
| Reklam Sorumlusu |
Andreas-Christoph Hofmann
|
| Reklam Sorumlusu |
Philippe Jourdain
|
| Reklam Sorumlusu |
Dora Szent-Ivanyi
|
| Reklam Sorumlusu |
Vittorio Ravano
|
| Global Chief Creative Officer |
Jeremy Craigen
|
| Chief Operating Officer |
Andreas Cordt
|
| Regional Chief Creative Officer |
Gabriel Mattar
|
| Agency Business Director |
Andrea Razeto
|
| Yaratıcı Yönetmen |
Ricardo Wolff
|
| Yaratıcı Yönetmen |
The V-Man
|
| Reklam Yazarı |
Reinier Gorissen
|
| Sanat Yönetmeni |
Marlon von Franquemont
|
| Creative Producer |
Morten Frantz
|
| Müşteri Direktörü |
Sven Kuebler
|
| Müşteri Temsilcisi |
Lin Fang
|
| Müşteri Temsilcisi |
Min Kyung Park
|
| Strategy Manager |
Anna Nowak-Otto
|
| Strateji Planlama |
Sophia Goerner
|
| Creative Services Director |
Mark Fosbueary
|
| Yönetmen |
Charles Guard
|
| Yönetmen |
Thomas Guard
|
| Prodüksiyon Sorumlusu |
Alexander Schildt
|
| Prodüksiyon Şirketi Prodüktör |
Stephan Brockmann
|
| Görüntü Yönetmeni |
Marcel Zyskind
|
| Post Prodüksiyon |
acht Hamburg GmbH
|
| Post-production Producer |
Lena Schulz
|
| Production Service Company |
Production Service Scandinavia (Copenhagen)
|
| Ses |
Mark Fosbueary
|
| Editör |
Ted Guard
|
| Editör |
Andre Gelhaar
|
| Renkçi |
Maximilian Baule
|
| Ses Prodüksiyonu |
MOKOH Music GmbH
|
| Ses Prodüksiyonu |
Studio Funk
|
| Music Producer |
Stephan Moritz
|
| Sound Production ( |
acht Hamburg GmbH
|
| Prodüksiyon Şirketi |
Tempomedia Filmproduktion GmbH (Berlin)
|