| Başlık | Driveway |
| Haftanın | Wunderman Thompson Toronto |
| Kampanya | Health - ParticipACTION |
| Reklamcı | ParticipACTION |
| Marka | ParticipACTION |
| Posted | Ocak 2008 |
| Sektör | Public Safety, Health & Hygiene |
| Sorun | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Medya Türü | Television |
| Süre | |
| Market | Canada |
| Ajans Prodüktörü | Clair Galea |
| Yönetmen | John Mastromonaco |
| Müşteri Direktörü | Michelle Milos |
| Yaratıcı Yönetmen | Don Saynor |
| Reklam Yazarı | Don Saynor |
| Yaratıcı Yönetmen | Martin Shewchuk |
| Müşteri Temsilcisi | Shelby Spigelman |
| Editör | Richard Unruh |
| Yaratıcı Yönetmen | Paul Wales |
| Sanat Yönetmeni | Jeff Wilbee |
More Work
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Male Model
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Books
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Early Start
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