| Başlık | The Reverse Global Warming Project |
| Haftanın | Ogilvy Singapore |
| Kampanya | Interactive climate change exhibit |
| Reklamcı | Greenpeace |
| Marka | Greenpeace Australia |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Environmental & Ecological Issues |
| hikaye | The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved. |
| Medya Türü | Interactive Outdoor Experience |
| Süre | |
| Yaratıcı Ajans Başkanı | Eugene Cheong |
| Reklam Sorumlusu | Nic Seton |
| Yaratıcı Yönetmen | Melvyn Lim |
| Yaratıcı Yönetmen | Xander Lee |
| Reklam Yazarı | Augustus Sung |
| Ajans Prodüktörü | Alvin Chin |
| Prodüksiyon Şirketi | The Visual Asylum |
| Prodüksiyon Şirketi | Freeflow Productions |
| Prodüksiyon Şirketi | Insert Coin |
More Work
SEE ALLGenerosity Bar
- MARKA:
- Cadbury
- HAFTANIN:
- Ogilvy Singapore
Please Arrest Me
- MARKA:
- RIT Foundation
- HAFTANIN:
- Ogilvy Singapore
Tigers
- MARKA:
- Freeland
- HAFTANIN:
- Ogilvy Thailand
Bears
- MARKA:
- Freeland
- HAFTANIN:
- Ogilvy Thailand
Wolves
- MARKA:
- Freeland
- HAFTANIN:
- Ogilvy Thailand
Data Exstream
- MARKA:
- Singtel
- HAFTANIN:
- Ogilvy Singapore
La Vie d'Adèle
- MARKA:
- Alliance Française de Singapour
- HAFTANIN:
- Ogilvy Singapore
Tasks For Toys
- MARKA:
- Toys R Us
- HAFTANIN:
- Ogilvy Singapore
The Shape of Imagination (board)
- MARKA:
- Lego
- HAFTANIN:
- Ogilvy Singapore