Başlık | Sense |
Haftanın | Wieden+Kennedy |
Kampanya | The Power of Dreams - Honda |
Reklamcı | Honda Motor Co., Ltd. |
Marka | Honda |
Posted | Haziran 2004 |
Sektör | Cars |
Slogan | The power of dreams |
hikaye | This commercial shows everyday situations where power sources sense when they need to turn on or shut down. It promote Hondas IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . Sympathetic power sums it up. |
felsefe | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
Sorun | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
Sonuç | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
Medya Türü | Television & Cinema |
Süre | |
Market | United Kingdom |
Prodüksiyon Şirketi | Gorgeous Enterprises |
Kayıt Stüdyosu | 750mph |
Yaratıcı Yönetmen | Tony Davidson |
Yaratıcı Yönetmen | Kim Papworth |
Reklam Yazarı | Kim Papworth |
Reklam Yazarı | Tom Chancellor |
Sanat Yönetmeni | John Cherry |
Sanat Yönetmeni | Tony Davidson |
Prodüktör | Flora Fernandez-Marengo |
Reklam Süpervizörü | Jonathan Campbell |
Ajans Prodüktörü | Rob Steiner |
Yönetmen | Peter Thwaites |
Işık Direktörü /Işık | Alwin Kuchler |
Müzik | Paul Clarke |
Müşteri Temsilcisi | Jonathan Campbell |
Sanat Yönetmeni | Kim Papworth |
Reklam Yazarı | Tony Davidson |
Editing Şirketi | The Quarry |
Editör | Paul Watts |
Sanat Yönetmeni | Tom Chancellor |
Reklam Yazarı | John Cherry |
Editör | Barnsley |
Müşteri Direktörü | Francesca Birch |
Brand Manager | Matt Coombe |