| Başlık | Futures |
| Haftanın | Wieden+Kennedy |
| Kampanya | Why let drink decide - COI |
| Reklamcı | Central Office of Information |
| Marka | Department for Children, Schools & Families |
| Posted | Ocak 2010 |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Sorun | The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol |
| Medya Türü | Television |
| Market | United Kingdom |
| Ses | Wave Studios |
| Yaratıcı Yönetmen | Tony Davidson |
| Yaratıcı Yönetmen | Kim Papworth |
| Yaratıcı Ekip | Paul Jordan |
| Yaratıcı Ekip | Angus Macadam |
| Yönetmen | Walter Stern |
| Prodüksiyon Şirketi | Academy Films |
| Prodüktör | Lucy Gossage |
| Müşteri Direktörü | Emma Marsland |
| Editör | Sam Rice-Edwards |
| Post Prodüksiyon | The Mill London |
| Ses | Parv Thind |
| Reklam Sorumlusu | Ben Catford |
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