| Başlık | The Deal |
| Haftanın | Wieden+Kennedy |
| Kampanya | The Deal |
| Reklamcı | Arla Foods |
| Marka | Arla Organic |
| İlk Yayınlanma Tarihi | 2017 / 2 |
| Sektör | Milk & Milk Based |
| hikaye | The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer. ‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk. |
| Medya Türü | Television |
| Süre | |
| Mix | Wave Studios |
| Renklendirme | Framestore |
| Müşteri Temsilcisi | Vicki Sinclair |
| TV Production | Genevieve Sheppard |
| Yaratıcı Yönetmen | Dan Norris |
| Yaratıcı Yönetmen | Ray Shaughnessy |
| Reklam Yazarı | Mico Toledo |
| Reklam Yazarı | Juan Sevilla |
| Müşteri Direktörü | Hannah Gourevitch |
| Group Account Director | Laura King |
| Yaratıcı Yönetmen | Ian Tait |
| Yaratıcı Yönetmen | Tony Davidson |
| Strateji Planlama Direktörü | Georgia Challis |
| Strateji Planlama Direktörü | Rachel Hamburger |
| Sound Designer | Aaron Reynolds |
| Prodüktör | Ed Baillie |
| Music Producer | Leland |
| Editör | Sam Jones |
| Editing Şirketi | Cut and Run London |
| VFX Supervisor | Gary Driver |
| Renkçi | Simon Bourne |
| Prodüksiyon Şirketi | Prettybird |
| Prodüktör | Emory Ruegg |
| Prodüksiyon Sorumlusu | Juliette Larthe |
| Görüntü Yönetmeni | Kristof Brandl |
| Yönetmen | Jodeb |
| Post Prodüksiyon | The Mill London |
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