Honda - "Grrr"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

Ödüller

33882

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Honda
Ülke: United Kingdom

Reklamcı: Honda Motor Co., Ltd.

Başlık	Grrr
Haftanın	Wieden+Kennedy
Kampanya	Honda Power Of Dreams philosophy
Reklamcı	Honda Motor Co., Ltd.
Marka	Honda
Posted	Ekim 2004
Sektör	Cars
Slogan	Hate Something, Change Something
felsefe	Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy
Sorun	When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly.
Sonuç	Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer.
Medya Türü	Television
Süre	90 seconds
Market	United Kingdom
Ses Tasarım Şirketi	Wave Studios
Yaratıcı Yönetmen	Kim Papworth
Yaratıcı Yönetmen	Tony Davidson
Sanat Yönetmeni	Sean Thompson
Reklam Yazarı	Sean Thompson
Sanat Yönetmeni	Richard Russell
Reklam Yazarı	Richard Russell
Sanat Yönetmeni	Michael Russoff
Reklam Yazarı	Michael Russoff
Ajans Prodüktörü	Charlie Tinson
Yönetmen	Adam Foulkes
Yönetmen	Alan Smith
Prodüksiyon Şirketi	Nexus Studios
Ses Tasarım Şirketi	Amber Music
Group Account Director	Jonathan Campbell
Müşteri Temsilcisi	Matt Berry
Ajans Prodüktörü	Rob Steiner
Ses Tasarım Şirketi	John Waddell
Ses Tasarım Şirketi	Will Parnell
Ses Tasarım Şirketi	Johnny Burn
Müşteri Temsilcisi	Francesca Sellers
Editör	Nexus Studios
Animasyon	Nexus Studios
Prodüktör	Chris O'Reilly
Prodüktör	Charlotte Bavasso
Prodüktör	Julie Parfitt
Grafik Tasarım	Reese Millidge
Grafik Tasarım	Ludovik Boden
Grafik Tasarım	Adam P
3D Modelling / Texturing / Animation	Darren Price
3D Modelling / Texturing / Animation	Steve Brown
3D Modelling / Texturing / Animation	Mark Davies
3D Modelling / Texturing / Animation	Luis Juan Palares
3D Modelling / Texturing / Animation	Michael Greenwood
3D Modelling / Texturing / Animation	Mike Swindall
3D Modelling / Texturing / Animation	Daniel Shutt
3D Modelling / Texturing / Animation	Laura Russel
3D Modelling / Texturing / Animation	Saul Freed
3D Modelling / Texturing / Animation	Sandra Guarda
Compositor	Reece Millidge
Compositor	Eddy Herringson
Compositor	Moshe Sayada
Editör	Alan Smith
Editör	Adam Foulkes
Kompositör	Michael Russoff
Music Producer	Amber Music
Şarkı Sözü Yazarı	Sean Thompson
Şarkı Sözü Yazarı	Michael Russoff
Şarkı Sözü Yazarı	Richard Russell
Ses Tasarım Şirketi	Johnnie Burn
Marketing Manager	Matthew Combe
Müzik Şirketi	Amber Music
Animasyon	Alan Smith
Animasyon	Adam Foulkes
Editing Şirketi	Nexus Studios
Aranjör	Amber Music