| Başlık | Action Man |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Full Stop - NSPCC |
| Reklamcı | National Society for Prevention of Cruelty to Children |
| Marka | NSPCC |
| İlk Yayınlanma Tarihi | 1999 / 3 |
| Ürün | FULL STOP |
| Sektör | Anti-Domestic Violence, Sexual Abuse |
| Slogan | Cruelty to Children must stop. FULL STOP. |
| hikaye | A strong emotive idea was developed by Saatchi & Saatchi, the idea showed popular children's icons and celebrities covering their eyes as the viewer hears harrowing noises which imply abuse. The ad represents a Nation which cannot face the shocking reality of cruelty to children. The idea was felt to be ground breaking because it was the first charity advertising idea ever produced which was carefully created to be hard hitting whilst avoiding showing explicit abuse ie: the power in the idea came from the viewers imagination rather than explicit abuse scenes. |
| Medya Türü | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | David Droga |
| Reklam Yazarı | Kes Gray |
| Sanat Yönetmeni | Dennis Willison |
| Fotoğrafçı | Malcolm Venville |
| Aktör | Spice Girls |
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