| Başlık | Diesel Jogg Jeans Responsive Lookbook |
| Brief | To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans. |
| Haftanın | FRED & FARID Shanghai |
| Kampanya | Diesel Jogg Jeans Responsive Lookbook |
| Reklamcı | Diesel |
| Marka | Diesel |
| İlk Yayınlanma Tarihi | 2016 / 7 |
| Sektör | Clothing |
| hikaye | FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW |
| Medya Türü | E-Commerce |
| Süre | |
| Daha fazla bilgi | www.dieseljoggjeans.com |
| Sanat Yönetmeni | Laurent Leccia |
| Fotoğrafçı | Pierrick Jegou |
| Ajans Prodüktörü | Juni Zhu |
| Müşteri Direktörü | Claudia Anegon |
| Müşteri Direktörü | Adam Nait |
| Müşteri Direktörü | Mylene Boutonnet-Tranier |
| Yaratıcı Ajans Başkanı | Frédéric Raillard |
| Yaratıcı Ajans Başkanı | Farid Mokart |
| Yaratıcı Yönetmen | Feng Huang |
| Yaratıcı Yönetmen | Laurent Leccia |
| Reklam Yazarı | Nix Xiong |
| Sanat Yönetmeni | Laurent Leccia |
| Prodüktör | Juni Zhu |
| Agency Digital Producer | Pauline Salendre 薄琳 |
| Agency Digital Producer | Erick Alonso |
| Developer | Yannick Landry |
| Brand Supervisor | Christophe Archaimbault |
| Brand Supervisor | Tracy Wang |
| Agency supervisor | Claudia Anegon |
| Agency supervisor | Adam Nait |
| Agency supervisor | Mylene Boutonnet-Tranier |
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