| Başlık | #ItBeginsWithABlanket |
| Haftanın | Saatchi & Saatchi |
| Kampanya | #ItBeginsWithABlanket |
| Reklamcı | UNICEF |
| Marka | UNICEF UK |
| Posted | Kasım 2016 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation. |
| Sorun | Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Final Cut |
| Yaratıcı Yönetmen | Rob Burleigh |
| Reklam Yazarı | Felipe Sampaio |
| Strateji Planlama | Polly Evelegh |
| Müşteri Temsilcisi | Paola Natellis |
| Müşteri Temsilcisi | Sarah-Cate Agnew |
| Müşteri Temsilcisi | Henrietta Kerr |
| Prodüksiyon Şirketi Prodüktör | Anne O'Neill |
| Prodüksiyon Şirketi | Somesuch |
| Yönetmen | Luke Seomore |
| Yönetmen | Joseph Bull |
| Editör | Darren Baldwin |
| Editör | Laura Harris Producer |
| Prodüksiyon Şirketi Prodüktör | Luke Copeland |
| Prodüksiyon Sorumlusu | Tim Nash |
| Post Prodüksiyon | Framestore |
| Post Prodüksiyon | Edwin Metternich |
| Renkçi | Chris Anthony |
| Ses Post Prodüksiyon | Final Cut |
| Ses Tasarım Şirketi | Patch Rowland |
| Sound Designer | Deborah Whitfield Sound Producer |
| Music Producer | Cliff Wilson |
| Sanat Yönetmeni | Gabriel T Garcia |
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